What is Digital Marketing?

So, the term Digital Marketing is becoming more and more frequent when businesses look at their marketing strategies...here is a base line of what it is and how important it is becoming in growing your business now and in the future:

Digital marketing is a Broad Term for the marketing of products and/or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital mediums.
Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans, and as people use digital devices instead of going to physical shops.
Digital marketing activities are Search Engine Optimization (SEO), content marketing, content automation, campaign marketing, social media marketing etc... basically anything, anyone uses on the internet can be used as a platform. 
Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioral Advertising (OBA) to tailor advertising for internet users.

This is where Groove Inc. Productions can help you to extend and grow your digital platforms. We can assess and ascertain how we can increase your traffic as well as give monitored updates as to how much your traffic has increased and why, to prove our techniques are helping and growing your opportunities to a broader customer target base.

So, please feel free to contact us for your FREE assessment now

Candice Davies

Groove Inc. Productions

Tel: 011 886 0118

Cell: 079 693 3326

www.grooveinc.co.za