Can we afford to be digitally impaired with the World Wide
Web being such an integral part of our daily workings?
No, we cannot! SO…
Log onto www.grooveinc.co.za
and register to our newsletter to keep informed and up to date, send us your
URL for a free online assessment
and advice on how to improve your SEO today!
Why have Social Media Platforms become so very important
to your business growth?
It is so time consuming, but seems so necessary – WHY?
Social Media Platforms are more about the conversation
rather than selling…It is VERY important NOT to oversell and rather keep your
viewers/customers interested and curious, because this is what builds
relationships and trust in your brand. This in turn, is what will lead to
sales.
So you must use this opportunity to build and shape your
online reputation.
The good news of course is that Online Marketing is much
cheaper than the standard forms of advertising (being television, Radio,
Billboards), there is some cost, like needing the people/businesses to
maintain, but is substantially cheaper in the end!
You also have the wonderful means of being able to
analyse your statistics much better than before and actually see what is or is
not working for your brand, making it simpler to adjust and adapt to new ideas
or tactics and adapt with the changes.
These “targets” change all the time, so you need to keep
up and make sure you are keeping with what is new now.
Noting that 40% of the world’s population has internet
access today, making that over 3.5 billion people (increasing from 2.1 billion
in 2015) of which 90% of users are on mobile devices…
CLEARLY, online marketing is becoming more and more
important every day!
As a wise lecturer said to me, if it cannot be done with
a thumb, it cannot be done! This is becoming more and more true, with so many
mobile device users, if you are not in with the times, you will fall behind.
Video Marketing is also on the increase because it is
less effort for the viewers, but gets the message across clearly and quickly.
People are so busy that they have smaller attention spans
and so many distractions. Short, concise and enticing videos are the new angle…
But WHY?
* It is quick and easy to absorb
* When someone can SEE, they are more likely to
trust
* Boosts SEO
* Can be viewed on any platform (YouTube,
FaceBook, Twitter, LinkedIn etc…)
* Viral Videos are the biggest target to achieve
(making your brand something to talk about, and people love having something to
talk about that is different from the everyday mundane)
Remember, online marketing is all about the customer and
not you…so you need to stick to quality and extensive information to build your
brands name.
So stick with your game plan and grow online!
Candice Davies
Part Owner / Customer Liaison
Groove Inc. Productions
Cell: 079 693 3326
(**Sources: Various)
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