What are Brain Triggers and how can they help your marketing?

I'm not sure if you might have heard of Brain Triggers or Share Triggers? Or you have but you're not exactly sure what it's all about and how to implement it?

Our brains are very complex "computers" that neuroscientists have gained a greater knowledge about since the turn of the millennium. More than in all of history combined.

Ever since the world wide web became accessible to pretty much everyone, thanks to smartphones, our brains get exposed to untold gigabytes of data via screen-based communication all our lives. Technology plays such a huge role in our daily lives, evident just by watching people who are all glued to their phones, tablets, iPads etc.

Getting an understanding of how our brains respond to multi-platform messaging is one of the key components in unlocking social media marketing success. How does the average social media user sort through a world's worth of information, when it's free and available instantly?

Our natural way to filter all this wealth of information is to prioritize that which acknowledges us as the emotion-driven, meaning-seeking beings that we are. Makes us feel good. Appears to be the easiest to understand.

8 things that are very important to consider when it comes to the human brain and marketing are:

1- Learning something new, exercising the brain
2- To inspire curiosity
3- Give answers and explain why
4- Good news always travels fast
5- Offering something new
6- Intuitive lists to help absorb information
7- Tell Stories
8- Action words work better than passive words

If you follow those principles and incorporate all the significant brain triggers are a recipe for success when it comes to social media marketing!

You're probably thinking to yourself: "That's all good but it's going to take up a lot of my time to do research and find out what brain triggers to use for which content??"

Luckily for those of you, WE have done extensive research into brain triggers and many other psychological aspects of online marketing.

What does that mean for you?

Well, we can take your online and social media marketing campaign off your hands and use the tried and tested methods to give your company the edge over your competition, while you concentrate on the daily running of your business.

So, if you would like to grow your online presence and have a successful social media marketing campaign, contact us without delay! We offer a number of digital marketing solutions, as well as an all-in solution for those who are starting out!

Martin

Groove Inc. Productions

Phone: 011 886 0118

Cell: 079 500 8880

Email: Martin@grooveinc.co.za

Website: www.grooveinc.co.za

Is it essential to grow your online presence?

Is it essential to grow your online presence??
I'm sure pretty much everyone will say "Yes!" but most people either don't really want to put in the effort to grow their online presence or don't have the know and the time to do so.
So, which category do you fall under??

If you fall under the latter and want to put in the effort to grow your online presence but don't know what to do and don't have the time to research and learn all the different aspects involved in boosting your online presence, as well as implementing them. What would your ideal solution be??

Yes, there are many companies out there that offer a variety of services to help grow your online presence, but wouldn't it be perfect if you could have once company taking care of ALL of your digital marketing to boost your online presence and in so doing, increase your customer base, improve sales and grow your business??

If your answer to that question is "Yes!" then Groove Inc. Productions is the solution to all your digital marketing and online presence headaches!!

Groove Inc. Productions offers an all-in digital marketing package, from web design right through to creating videos for your online platforms and running your social media engagements. If you already have a website and have started trying to do your digital marketing, don't worry as we also offer tailor-made solutions to your specific digital marketing needs.

We have done all the research as to what works and why for all areas of digital marketing and how to grow your online presence. Our team of professionals together have over 30 years experience in the roles they play in making Groove Inc. Productions the perfect solution to take care of your digital marketing and grow your online presence.

So if you are serious about your digital marketing and your online presence, and don't want to be left behind by your competition, contact us today for a free assessment and report on what we can do to help you grow your business while you get on with the day to day running of your business!

Martin

Groove Inc. Productions

Phone: 011 886 0118

Cell: 079 500 8880

Email: Martin@grooveinc.co.za

Website: www.grooveinc.co.za

Social Media – WHY so IMPORTANT?

Can we afford to be digitally impaired with the World Wide Web being such an integral part of our daily workings?

No, we cannot!             SO…

Log onto www.grooveinc.co.za and register to our newsletter to keep informed and up to date, send us your URL for a free online assessment and advice on how to improve your SEO today!

Why have Social Media Platforms become so very important to your business growth?

It is so time consuming, but seems so necessary – WHY?

Social Media Platforms are more about the conversation rather than selling…It is VERY important NOT to oversell and rather keep your viewers/customers interested and curious, because this is what builds relationships and trust in your brand. This in turn, is what will lead to sales.

So you must use this opportunity to build and shape your online reputation.

The good news of course is that Online Marketing is much cheaper than the standard forms of advertising (being television, Radio, Billboards), there is some cost, like needing the people/businesses to maintain, but is substantially cheaper in the end!

You also have the wonderful means of being able to analyse your statistics much better than before and actually see what is or is not working for your brand, making it simpler to adjust and adapt to new ideas or tactics and adapt with the changes.

These “targets” change all the time, so you need to keep up and make sure you are keeping with what is new now.

Noting that 40% of the world’s population has internet access today, making that over 3.5 billion people (increasing from 2.1 billion in 2015) of which 90% of users are on mobile devices…

CLEARLY, online marketing is becoming more and more important every day!

As a wise lecturer said to me, if it cannot be done with a thumb, it cannot be done! This is becoming more and more true, with so many mobile device users, if you are not in with the times, you will fall behind.

Video Marketing is also on the increase because it is less effort for the viewers, but gets the message across clearly and quickly.

People are so busy that they have smaller attention spans and so many distractions. Short, concise and enticing videos are the new angle…

But WHY?

* It is quick and easy to absorb

* When someone can SEE, they are more likely to trust

* Boosts SEO

* Can be viewed on any platform (YouTube, FaceBook, Twitter, LinkedIn etc…)

* Viral Videos are the biggest target to achieve (making your brand something to talk about, and people love having something to talk about that is different from the everyday mundane)

Remember, online marketing is all about the customer and not you…so you need to stick to quality and extensive information to build your brands name.

So stick with your game plan and grow online!

Candice Davies

Part Owner / Customer Liaison

Groove Inc. Productions

Cell: 079 693 3326

www.grooveinc.co.za

 

(**Sources: Various)